Nice to meet you
Product Designer with 10+ years of experience in crafting intuitive and scalable digital experiences across B2B and B2C. I specialize in AI-driven design, workflow optimization, and creating seamless user experiences across mobile and web platforms. My expertise lies in transforming complex problems into elegant, efficient solutions that drive business impact.
How I work
I believe that product design is fundamentally about solving human problems through thoughtful creation. My principles guide me through complexity and uncertainty, helping me craft experiences that genuinely enhance people's lives. These principles have evolved through years of successes and failures, shaping my approach to both design thinking and execution.
Listen before sketching, understand before solving
Good design disappears, great design empowers
Data informs, but empathy decides
Embrace constraints as creative catalysts
What I Built
Redesigning a powerful Google Ads platform to help advertisers boost ROI by 20% while cutting optimization time in half.
Redesigning a powerful Google Ads platform to help advertisers boost ROI by 20% while cutting optimization time in half.
Redesigning a powerful Google Ads platform to help advertisers boost ROI by 20% while cutting optimization time in half.
Redesigning a powerful Google Ads platform to help advertisers boost ROI by 20% while cutting optimization time in half.