OptAdEasy Redesign: Simplifying AI Ad Optimization for Growth
Redesigned the core experience of an AI-driven ad optimization platform to simplify complexity, unlock feature adoption, and support scalable growth.
The Challenge
OptAdEasy offers powerful AI-driven ad optimization for SMBs and agencies. However, its complexity often obscured these benefits. The platform needed to evolve from a powerful but challenging tool into an intuitive partner for users.
Project Goals
- Streamline core ad optimization workflows
- Build user trust in AI recommendations through clarity and context
- Improve feature discovery and adoption
- Enhance user confidence and operational efficiency
Research, Problem Definition & Key Insights
To ground our redesign in authentic user experiences, we conducted comprehensive research. Our methodologies aimed to gather both qualitative and quantitative data, providing a holistic view of the user journey and pain points.
This Research Pinpointed Critical Issues
These findings highlighted the urgent need for an experience that was not only simpler and more intuitive but also actively built user trust and catered effectively to varied levels of user expertise and distinct workflow requirements.
Strategic Solutions
Our strategy directly addressed these defined problems with targeted, user-centered solutions. We established clear strategic pillars to guide our redesign efforts across the platform.
Key Redesigned Features
Landing Page: Revamped to clearly articulate value, enhance brand trust, and boost conversion rates.
Sign-up & Sign-in Flows: Simplified by minimizing steps and adding trust signals, significantly reducing user friction and abandonment.
Performance Grader Report: Delivered transparent, actionable insights from connected ad accounts, establishing platform credibility and showcasing the AI's value early in the user journey.
Optimization Module: Helped users make confident decisions by turning complex AI outputs into clear, guided, and actionable insights.
Dashboard: Streamlined for an at-a-glance overview of ad performance, enabling quick identification of key trends and successful strategies.
Report: Redesigned to deliver clear, actionable insights from comprehensive ad data, facilitating informed decision-making and strategic adjustments.
Takeaways
Testing OptAdEasy with 126 advertising accounts showed that our user-focused design improved business results significantly - ROI grew by 20%, conversion rates rose by 15%, and daily work time dropped from 2.3 hours to under 1 hour. User feedback guided our improvements throughout the process.
Next, we'll personalize the experience further, add better analysis tools, expand to more advertising platforms, and enhance our AI recommendations with more comprehensive data.